Nigerians in Diaspora are coming Back for Detty December Holidays and Christmas Celebrations in Numbers.
What are the opportunities here for Entrepreneurs and sales professionals and how do you connect and where can you meet them for networking and even get them to do business with you ?
Nigerians in the diaspora coming back for Detty December and Christmas celebrations present unique opportunities for entrepreneurs and sales professionals, especially in sectors like real estate, tourism, fashion, and entertainment.
Here’s a breakdown of the opportunities and how to connect with this audience:
Opportunities
- Real Estate
Diaspora Nigerians often invest in properties during their visits, either for personal use or rental income.
Showcase ready-to-move-in properties, off-plan investments, or land in high-demand areas.
2. Tourism & Hospitality
Offer curated travel experiences, short-let apartments, or luxury stay packages.
Partner with local resorts or adventure parks to organize exclusive events.
3. Luxury Goods and Fashion
They are often looking to shop for unique Nigerian-made luxury items like jewelry, designer outfits, or cultural wear.
Highlight premium craftsmanship and authenticity.
4. Events and Entertainment
Organize or collaborate on high-end concerts, club events, or cultural festivals.
Offer VIP packages or services like private transportation to events.
5. Food and Beverage
Cater to their nostalgia for Nigerian dishes or premium dining experiences.
Create dining events or tastings for them to relive traditional flavors.
6. Healthcare and Wellness
Offer premium health checks, spa treatments, or gym memberships for those seeking wellness during their stay.
How to Connect and Network
1. Attend Diaspora Events
Look for meetups, gala dinners, or homecoming events tailored to Nigerians abroad.
Examples include networking brunches, real estate exhibitions, or charity galas.
2. Leverage Social Media
Use platforms like Instagram, Twitter, or TikTok to promote your offerings with hashtags like #DettyDecember, #HomecomingNaija, or #NigeriansAbroad.
3. Collaborate with influencers or diaspora-focused communities to reach your target audience.
- Partner with Airlines or Travel Agents
Team up with travel agencies or airlines offering holiday packages for diaspora Nigerians.
Include your services or products in their offerings.
Visit Popular Hangout Spots
Locations like beaches (Elegushi, Oniru), high-end restaurants, and lounges (Shiro, Skyfall, Zaza) are diaspora hotspots.
Be present with your marketing material or host events in these locations.
- Real Estate Expos or Seminars
Participate in expos targeting diaspora investors interested in properties.
Present flexible payment options or showcase properties that appeal to their aspirations.
- Religious and Cultural Centers
Connect through churches, mosques, or cultural organizations that diaspora Nigerians frequent during holidays.
Offer Incentives
Create exclusive packages or discounts for diaspora clients.
Include perks like gift hampers, travel reimbursements, or flexible payment plans.
Where to Meet Them
Airports: Murtala Muhammed International Airport (Lagos), Nnamdi Azikiwe International Airport (Abuja), and other major entry points.
Hotels: Eko Hotels, Radisson Blu, Marriot,Four points by Sheraton, Sheraton Ikeja etc.
Events: Afrobeats concerts, homecoming parties, or cultural festivals.
Clubs & Lounges: Quilox, Cubana, WBar, or any trending luxury lounges.
Shopping Centers: Ikeja City Mall, Jabi Lake Mall, and Palms Mall.
Religious Centers: Large churches like RCCG, House on the Rock, or mosques hosting festive programs.
What Next After meeting Nigerians in Diaspora how you get them to do business with you this Detty December?
After meeting Nigerians in the diaspora during the holiday season, here are three effective ways to get them to do business with you:
- Build Trust Through Immediate Value
Share credible success stories or testimonials from past clients, especially diaspora Nigerians who have successfully worked with you.
Offer something valuable upfront, such as free consultations, site visits for real estate, or exclusive invites to high-end events.
Emphasize transparency, especially in sensitive areas like payments, legal processes, and delivery timelines.
- Stay Connected and Follow Up Strategically
Collect their contact details (WhatsApp, email, or social media handles) and follow up with personalized messages.
Share targeted offers or resources that match their expressed interests, such as investment guides, curated product catalogs, or promotional deals.
Stay professional but relatable, ensuring they see you as a trusted partner, not just a salesperson.
- Leverage Emotional Connections and Aspirations
Highlight how your product or service ties to their goals or values, such as owning a property back home, preserving cultural identity, or supporting local businesses.
Use the festive spirit to create urgency by offering limited-time deals or incentives (e.g., holiday discounts or gifts).
Position yourself as someone helping them reconnect with Nigeria while providing seamless solutions to their needs.
By combining trust, consistent follow-ups, and emotional engagement, you can turn casual encounters into lasting business relationships.
By positioning yourself in these places and offering tailored value, you can capitalize on the diaspora’s high spending habits during this period.
Question of the Day:
How can entrepreneurs and sales professionals leverage the festive homecoming of Nigerians in the diaspora to create lasting business relationships and secure their trust during the holiday season?
Thanks for your attention, and please enjoy your day.